After a period of recent speculations, Google officially confirmed that after a detailed stage of development and testing, they are now rolling out an update to the Google Penguin algorithm 4.0 in all languages.
“Penguin is now real-time.
Historically, the list of sites affected by Penguin was periodically refreshed at the same time. But with this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes.”
The “real-time feature” implies that effects of the Penguin algorithmic filter, i.e. demotions and promotions of organic rankings for a website due to link spam (unnatural links) happen faster than in the past. In the past, every Google Penguin update brought drastic changes. Penguin 4.0 is the last Penguin update in history. There will be no other update.
Let’s get a bit into details and answer your questions:
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.
Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after Google crawlers recrawl and reindex a page. It also means google isn’t going to comment on future refreshes.”
So by now you might be familiar with the of concept of Google Penguin, understanding that the last scope to adapt Black hat / Grey Hat techniques is out of the game & there’s need of an all-round appropriate approach for your organic Ranking. If you’ve been keeping your approach to SEO as per the guidelines or you are 100% SURE about your SEO team using the right technique, you need not to worry, but if the technique has been compromised at any level, you should act immediately and get in touch with the right SEO team. The agenda with which it was rolled out. However, what you might not be familiar with is the concept of Real Time.
What this means exactly:
If, however, you’re trying to get away with some tactics that are not to Google’s liking, the Penguin will catch up to you really fast and you will not be able to use those tactics for any significant amount of time. Yet, for both recovering and prevention you will need to have a right team that works fast, accurate and constantly up to date of the market needs.
With Penguin going real-time, the algorithm will now likely get a lot closer to fulfilling its ultimate goal: catch spam link profiles as quickly as possible and keep low-quality sites from ranking well in the search results.
Therefore, if you want to stay ahead in the game (or in the SEO game at all), you will need to find a way to constantly and consistently audit your links and perform cleanups where necessary.
It’s still early in this update. However, some principles remain and one new aspect is the game changer – “Real Time”. How much real-time that “Real Time Penguin” might be? it’s going to be a lot more frequent! But there’s still network and processing power needed for all those massive crawls and calculations, so I wouldn’t be surprised if “real-time” really translates into weekly or daily.
Link Risk Management, the practice of proactive link audits and disavows gets, even more, important
for your business – and we always recommended to do it on a weekly basis. Maybe faster in the future.
If you still aren’t sure or have the following questions in your mind, Get in touch here.
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